The CAPROCK Group

Who is Your CFO?
In the corporate world, a team of skilled advisors led by a Chief Financial Officer helps the CEO manage the finances of the business. This internal relationship sits at the heart of every company’s financial world. In a family, the role of CFO is frequently filled by an outside entity. In our experience, it is the vitality of this relationship – between the family and their primary advisor - that will determine the outcome of a family’s financial blueprint.
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Independence
Conflicts exist in the financial services industry. It is important that we recognize this reality and tailor wealth management strategies accordingly. These parallel needs are the key to any discussion on independence. We believe that an advisor’s claims to independence should be evaluated on two narrow metrics: a firm’s architecture and the compensation arrangement that supports it.
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Leadership
Wealthy families typically manage multiple relationships, each of which has input into the family’s financial affairs: a short list of preferred brokers, one or two CPA’s and a team of attorneys, each with their own niche specialty. A successful Family CFO must have the time, the skills and the aptitude to ensure that The Big Picture is understood by everyone involved. No matter how well asset managers perform, if tax and estate issues are not addressed, the end result will be disappointing or, worse, disastrous.
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Investment Philosophy
There may be many successful approaches to investing, but we believe that there is only one way to make any approach successful: the steady, consistent application of methodology and process. These two parallel but distinct concepts reveal the way in which an advisor chooses to interact with the capital markets, both through the tools they use and the manner in which they gather, order and interpret the variables that impact portfolio performance.
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Access
Access is a simple concept: a firm’s ability - which cannot be easily replicated - to consistently offer opportunities in top-tier investments. The challenge lies in the fact that top-tier managers, funds and private investments are surprisingly exclusive: we don’t choose them, they choose us. Although we identify the firms with whom we want to work, we can’t force them to take our client’s money.
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Process
How many times, when interviewing advisors or discussing your portfolio with your current advisor, have you been asked these two questions:
1. What are your return objectives?
2. What is your appetite for risk?

We believe these questions are meaningless except when framed within the context of a thoughtful framework.
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Performance & Reporting
Every client wants to know how their investments are performing, how their portfolio is doing compared to relevant benchmarks, how well their cash flow is being managed and how much they are paying for these services. Yet every client struggles to balance the need for this level of information with the desire to have it presented succinctly. Many family offices and independent advisors offer a similar service, but with one key distinction: few, if any, offer the ability to incorporate private and alternative investments within the context of a composite report.
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Who is Your CFO?

Independence

Leadership

Investment Philosophy

Access

Process

Performance & Reporting

Who is your CFO?

In the corporate world, a team of skilled advisors led by a Chief Financial Officer helps the CEO manage the finances of the business. This internal relationship sits at the heart of every company’s financial world. In a family, the role of CFO is frequently filled by an outside entity. In our experience, it is the vitality of this relationship – between the family and their primary advisor - that will determine the outcome of a family’s financial blueprint.

It is axiomatic that increased wealth leads to increased complexity. Most successful people possess the skills required to manage their day-to-day flow of income and expenses, and to evaluate the merits of individual opportunities. Very few, however, have the time to define and digest the information necessary to make informed, long-term strategic financial decisions which benefit the entire family. The frequent result is a portfolio by default rather than a portfolio by design. Hence our prime objective: to introduce order and structure to a family’s financial affairs.

Our most successful clients understand their abilities and interests, and their limitations. They hire The CAPROCK Group to complement the former and allay the latter. In this pursuit, the key differentiator between The CAPROCK Group and most other investment firms is the direct experience the partners bring to every asset class. We don’t build portfolios from a theoretical perspective. We build portfolios from a functional perspective, relying on our partner’s collective professional history to understand the role of each asset class in a properly diversified portfolio.

Without exception, these clients made the decision to hire The CAPROCK Group because they comprehend the need for a Family CFO with real-world experience in the full spectrum of opportunities available to today’s sophisticated investor. Our partners offer this experience in assets ranging from venture capital to private equity, from hedge funds to real estate, and from marketable securities to real assets. The result of this experience is a Family Office which understands the way in which each asset class impacts the long-term objectives of a family’s portfolio, and can express those objectives through financial solutions.

Family Office

Team

Careers