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Who is Your CFO?
In the corporate world, a team of skilled advisors led by a Chief Financial Officer helps the CEO manage the finances of the business. This internal relationship sits at the heart of every company’s financial world. In a family, the role of CFO is frequently filled by an outside entity. In our experience, it is the vitality of this relationship – between the family and their primary advisor - that will determine the outcome of a family’s financial blueprint.
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Independence
Conflicts exist in the financial services industry. It is important that we recognize this reality and tailor wealth management strategies accordingly. These parallel needs are the key to any discussion on independence. We believe that an advisor’s claims to independence should be evaluated on two narrow metrics: a firm’s architecture and the compensation arrangement that supports it.
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Leadership
Wealthy families typically manage multiple relationships, each of which has input into the family’s financial affairs: a short list of preferred brokers, one or two CPA’s and a team of attorneys, each with their own niche specialty. A successful Family CFO must have the time, the skills and the aptitude to ensure that The Big Picture is understood by everyone involved. No matter how well asset managers perform, if tax and estate issues are not addressed, the end result will be disappointing or, worse, disastrous.
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Investment Philosophy
There may be many successful approaches to investing, but we believe that there is only one way to make any approach successful: the steady, consistent application of methodology and process. These two parallel but distinct concepts reveal the way in which an advisor chooses to interact with the capital markets, both through the tools they use and the manner in which they gather, order and interpret the variables that impact portfolio performance.
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Access
Access is a simple concept: a firm’s ability - which cannot be easily replicated - to consistently offer opportunities in top-tier investments. The challenge lies in the fact that top-tier managers, funds and private investments are surprisingly exclusive: we don’t choose them, they choose us. Although we identify the firms with whom we want to work, we can’t force them to take our client’s money.
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Process
How many times, when interviewing advisors or discussing your portfolio with your current advisor, have you been asked these two questions:
   1. What are your return objectives?
   2. What is your appetite for risk?

We believe these questions are meaningless except when framed within the context of a thoughtful framework.
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Performance & Reporting
Every client wants to know how their investments are performing, how their portfolio is doing compared to relevant benchmarks, how well their cash flow is being managed and how much they are paying for these services. Yet every client struggles to balance the need for this level of information with the desire to have it presented succinctly. Many family offices and independent advisors offer a similar service, but with one key distinction: few, if any, offer the ability to incorporate private and alternative investments within the context of a composite report.
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Who is Your CFO?
Independence
Leadership
Investment Philosophy
Access
Process
Performance & Reporting
Performance and Reporting

Every client wants to know how their investments are performing, how their portfolio is doing compared to relevant benchmarks, how well their cash flow is being managed and how much they are paying for these services. Yet every client struggles to balance the need for this level of information with the desire to have it presented succinctly. Many family offices and independent advisors offer a similar service, but with one key distinction: few, if any, offer the ability to incorporate private and alternative investments within the context of a composite report.

Specifically, we have constructed a tool which first captures the baseline reporting requirements: an investment list by account and by asset class, our client’s current asset allocation, their net cash flow, the fees they’ve paid (to us, to their custodians and to their managers) and the net performance for each asset class and for every investment in each asset class, regardless of where those investments are held. This report, in turn, relates directly to our client’s capital allocation plans that we update monthly.

Where we extend beyond the baseline reporting requirements is with the more complicated asset classes: private and alternative investments. Few family offices attempt to report on these assets. Why? Because delivering meaningful performance data on such complex asset classes requires significant investments in people and technology. We are committed to reporting on all asset classes because we believe that doing so gives us a definable edge in a competitive environment.

Most importantly, we do all of this in a concise, easy-to-understand format, eliminating the need for our clients to “deep sea dive” into multiple statements in the hope of extracting relevant information. We built our reports (like we built our company) to capture our client’s individual needs and then define the technology to meet them.